Seven markets where inTouch can layer AI companion calls and wellbeing monitoring on top of existing home-care operators: France, UK, Italy, Germany, Spain, Switzerland and Finland.
The summer heatwave was an intense episode for home-care providers. As winter sets in, the risk shifts from dehydration to isolation: prolonged loneliness has real health consequences, and keeping contact between visits is fast becoming a duty of care that families and operators cannot ignore.
The human problem first: inTouch keeps a warm, human thread of contact with every senior. The market opportunity that follows is the scale of that need.
Preference for home over nursing homes (reinforced post-scandals), backed by the Bien Vieillir law.
Recruitment and turnover remain the sector's number-one brake on growth.
Large groups (Oui Care, DomusVi, Clariane) and franchise networks expanding fast.
Remote monitoring, public funding (APA) and tech to track and secure home care.
The NHS pushes home care to ease pressure on hospitals and residential settings.
Large vacancy rates, heavy reliance on overseas hiring, tightened by visa rules.
+£880M to the Social Care Grant 2025-26; a growing share of self-funders.
Digital models (Cera) and CQC quality standards accelerate tool adoption.
Italy has one of Europe's highest 65+ shares: massive need.
~1M informal private carers dominate, largely paid out of pocket.
EU recovery funds (PNRR) and the long-term-care reform push home care.
A fragmented sector going digital (UGO, Prontobadante); the panel's fastest growth.
Mandatory Pflegeversicherung structurally funds ambulatory care.
Acute shortage; heavy reliance on 24-hour carers from Eastern Europe.
Caritas, Diakonie, DRK, AWO dominate; private/franchise (Home Instead) rising fast.
Rising co-payments and digitalisation driven by care reforms.
Spain on track for the world's highest life expectancy by 2040: structural demand.
The family-care culture is shifting to professional home care.
The informal 'live-in carer' market is structuring via platforms (Cuideo, Aiudo).
Dependency Law funding and the rise of telecare and digital platforms.
* Indicative list. Swiss home care is dominated by non-profit Spitex (600+ local organisations); only the aggregate Spitex figure is official, the private operators are illustrative.
Non-profit Spitex serves ~70% of home-care clients (605 organisations, ~333k clients).
Private Spitex care hours up +43% vs 2016; 732 recognised private organisations.
Home-care costs grow ~+7%/yr while nursing-home stays stagnate.
Among the world's highest health spending: a strong private-pay market for premium services.
* Indicative list. Home care in Finland is mostly public (21 wellbeing services counties); private operators are real but per-company client figures are not public, so ordering is by market prominence.
Home care (kotihoito) is organised by 21 wellbeing services counties; financial strain, uneven reform.
+30,000 care FTEs needed by 2030; foreign-worker permits down 94% in early 2025.
Over-75s double to 950k by 2040; home-care coverage slipping despite a home-first goal.
Rising adoption of client-centred models and technology in home care.
Ageing populations, a policy shift toward home care, and chronic staff shortages: every market needs a scalable layer of presence and monitoring between visits.